Remember to be handsome

Let’s be very clear on something, I am no fan of President Obama. This a notorious fact. I prefer more wholesome and family orientated American politicians like my good friend Governor Mark Sandford. Nevertheless, the brouhaha caused by President Obama’s cancelled visit to Australia is an important reminder to all of us that to be successful in the public eye, one must be fetching.

As I described in painstaking detail in On Lawmanship, for men aspiring to greatness, the importance of a pleasant countenance is not a new development. Looks have been an important aspect of advocacy and persuasion since the birth of Julian of Norwich in 1342 at which time man first became able to discern the pleasant from the repulsive. Indeed, the great persuader himself, Heraclitus, was considered almost supernaturally handsome.

So gentle readers, if you want to be successful and popular in Australia make sure you look good at all times!


My dear, dear friend John Winston’s enduring popularity was no accident.